Consequently, having a church website is no longer optional; it is a necessity. Starting a Facebook page for the church’s youth group or any other ministry is also important for the same reason. A church might consider collecting everyone’s cell phone number to send out text message announcements about church events. It is important for churches to embrace technology in every way possible. Though older generations tend to resist the use of technology as a means of communication because it seems impersonal, this is often the easiest and most eﬀective way to connect with the younger generation. They do not view it as cold and impersonal at all. To them it is a natural form of communication.
Churches may continue to do many of the same activities and programs that they have always done, but it is important for them to promote those programs and activities through twenty-ﬁrst-century technological methods. It is the way people with a postmodern worldview gather information and make decisions about what to put on their social calendar.
Inviting people to church events is a classic form of attractional evangelism. Using technology to reach out into the community in a way that is culturally relevant is a more missional approach to evangelism. This is one example of how attractional and missional approaches can be combined to reach a wider audience.
Adapted from Terry Dorsett’s book, Mission Possible: Reaching the Next Generation through the Small Church, published by CrossBooks, a division of Lifeway Christian Resources.